Intertextuality

Mise-en-Scene

Music video Industry

Categories of music videos

Analysis of Digipak Adverts

 
This is a Digipak Advert, it is based on the RAP genre with the famous singer Wretch 32. The basic conventions of this advert is that an image is used, not only just an image but an image of the singer himself. It also has an image of the album cover and various different shops and software that the album is located on for users to buy from. This advert has the main title across the middle of the advert, it also has a black background behind the text; which is white, this is to make sure that the text and information stands out to the user and guides them to read the important information they need to know about the album. Each section of text grows smaller depending on what is more important for the user to read, in this example it starts with the name of the artist being the biggest size text, then to the title of the album, then the date it is out and then finally to what it is featuring.

This is also a Digipak Advert, it is from the artist Tinie Tempah and his album called Discovery. With this digipak Advert you can see that it is similar with the above advert, they  both use an image of the artist involved, and both use text size and style to make the user read the important information first, in this advert you can see that they have pick the title of the album in white with a background, this makes it stand out as it is different than the other text, then they have put the name of the artist in bold again to stand out, the date in a thicker and bigger text size to stand out above the standard text. With this advert they have made it so the image is looking up at the title of the album, which is called discovery, this is done purposely as it looks like the image has discovered something and is a good effect on the user.